Digital Imaging

Somewhere between reality and a printed page, every photographic image becomes digital. You need an image provider who understands every step of this process, and can control it to your benefit. This goes beyond providing pretty images by computer; it's about getting your images to their final destination with the full impact on your target audience.

Photoshop is important, but it's only one step in preserving and enhancing color, tone, and resolution on their long journey from the real world to your customer. We know all the tricks — in bringing out shadow tones that are normally beyond capture, in keeping colors true, in keeping images tack-sharp. We know how to preserve color as it comes in from the real world, becomes dyes on a film's surface, then passes through CCD sensors, before being handed off from one color model to another as it goes from software to monitor to paper. We know how to manage tonal information, even where films go near-black, CCD's blow out, and color models fail. And we know how to deal with resolution, both in the field and in the digital darkroom.

No one technology will give you everything. Film can give you the ultimate in information capture, but only works in the hands (or rather, on the tripod) of a seasoned professional who knows how to milk its deep but sensitive capabilities. Scanning is equally touchy, requiring high-end equipment and experience. And all of this can be lost in Photoshop, in the hands of a clumsy or impatient operator. When you use our services, you gain total control of the entire process.